JOIN US FOR THE FIRST EVER COMMERCE MEDIA SUMMIT AT PROGRAMMATIC I/O LAS VEGAS
Dedicated commerce media content you won’t find anywhere else.
The Commerce Media Summit adds a half day of exclusive content on Monday, May 20th. This summit is designed to address the latest challenges, trends and opportunities for all members of the commerce media ecosystem to connect, collaborate and innovate in this rapidly changing space. Opt to include the Commerce Media Summit day when you register for your Programmatic I/O Individual or Season Pass and be part of the conversation.
What to Expect at the Commerce Media Summit:
- Commerce media focused content, of course.
- Industry experts preparing you for the future of retail
- Extra networking via our mobile app and Meeting Hub.
Questions about attending? Email Emily Rocca at [email protected].
Interested in sponsorship opportunities? Email Jonathan Toback at [email protected].
Speakers
Agenda At-A-Glance
Agenda
Monday - May 20, 2024
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The State of Commerce Media*
1:10pm – 1:25pmAs commerce media expands, what areas will see the most growth? Learn more about the state of commerce media and its biggest players, in this research presntation that will guide buyers and sellers who want to take advantage of its expansion.
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Max Willens
Senior Analyst //
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Retail Media Marketer Presentation*
1:50pm – 2:15pmMarketers love brand recognition. But even the best-known CPG brand name will only get you so far when it comes to reaching new customers and new media. So how does a top CPG brand launch a new brand? Here to let you know.
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Commerce Media Enters The Clean Room*
2:50pm – 3:15pmRetail media players hold sales data, and the value of that data will only increase when third-party cookies expire. Learn how data matching is being used to improve targeting and measurement, as creative use cases for data continue to be discovered.
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Jeff Ekeanyanwu
Data Engineer, Clean Rooms (Emerging) // Flywheel
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How Retailers Are Stocking Their New Shelfspace: Advertising*
3:15pm – 3:35pmRetail chains, online platforms and practically any business with valuable audience data is on the Retail Media trend. But retail media has a long way to go to achieve its potential to be a large and profitable hub for online advertising. We bring together advertising leaders from across a range of data-rich retail media sellers.
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Ali Miller
VP of Ads Product // Instacart -
Claire Wyatt
Vice President, Business Strategy & Marketing Science // Albertsons Media Collective
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Forging Retail Media Standards*
3:50pm – 4:10pmRetail media cannot be standardized. It's a mix of out-of-home placements, in-store audio and radio, paper and online coupons, search and programmatic units, affiliate marketing and more. But standards are coming, and soon. Those most involved with the cross-industry initiative are joining to discuss the need for standardization and what eventual standards will look like.
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Hillary Slattery
Director of Programmatic Product // IAB Tech Lab
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Defragmenting Retail Media*
4:35pm – 4:55pmToday, buying retail media is complex and unstandardized. With dozens of partners and many ways to buy, target and measure, retail media needs to simplify to unlock further growth. In this panel with key retail media players, they discuss what the industry needs to streamline as it charts its next phase of growth.
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Mara Greenwald
SVP, Commerce Media // Night Market -
Ben Sylvan
Vice President, Data Partnerships // The Trade Desk
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Tuesday - May 21, 2024
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Keynote: Generative AI In The House, With Ally Financial
9:00am – 9:20amAlly Financial is a poster child for successful in-housing. But bringing programmatic and paid social in-house – and building the tech, infrastructure and people to support the initiative – was only the first step of Ally’s journey. Next up: artificial intelligence. Join Kevin Howard, Ally’s executive director of digital strategy & growth marketing, as he shares how in-housing helped lay the foundation to experiment with generative AI and incorporate it into the marketing team’s daily operations.
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Kevin Howard
Executive Director, Digital Marketing Strategy & Innovation // Ally Financial
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Wisdom From Wall Street
9:40am – 10:00amThe ad tech market changes so quickly that staying on top of it is a full-time job – as in, Laura Martin’s job. As managing director and a senior internet and media analyst at Needham & Company, Martin is a trend-spotter who keeps her finger directly on the pulse of a rapidly-evolving ecosystem. She’s got sharp analytical POVs on internet stocks and she’ll share them in a presentation that gets to the heart of what you need to know about the state of public ad tech companies.
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Laura Martin
Senior Media & Internet Analyst // Needham
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Were We Wrong About the Value of First-Party Data?
10:20am – 10:45amThree brands will talk about getting beyond the hype around first-party data, and what they've learned about where first-party data actually drives results, and where it doesn't drive impact to justify the hype. Learn from these brand practitioners as they talk about finding the right balance to find new customers and keep them.
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How To Build A Growth Program Without A Single Pixel
11:25am – 11:50amIf there’s one thing certain in this life, it’s that the online advertising industry’s ability to reliably collect and share data will only become more challenging in the year ahead. Not that it’s easy today. We already live in a world without ready access to user-level IDs. So, guess it’s time to pack it all in? Nope. Join Andrew Covato, an attribution and measurement expert with 15+ years of experience at Netflix, Snap, Google and Meta, as he explains how to survive, thrive and build a successful growth program without relying on pixels, cookies, IP address or device IDs.
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Andrew Covato
Founder & Managing Director // Growth By Science
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Does Increased Sustainability Mean Decreased Revenue For Publishers?
2:00pm – 2:25pmSustainability concerns have gained traction across the programmatic ecosystem. Our industry has made it clear that everyone in digital media plays a role in improvement. But does this increased focus negatively impact publisher monetization? Does supporting sustainability mean surrendering the effectiveness of your open market strategy? Or is there a path to increased sustainability paired with improved business outcomes? Unwind Media’s Emry Downinghall shares methods for reducing wasteful emissions without hurting your bottom line.
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Emry DowningHall
SVP, Programmatic Revenue and Strategy // Unwind Media
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How To Draft An Ethical Generative AI Policy
2:30pm – 2:55pmGenerative AI's ability to produce creative content is astounding – but intellectual property rights and other legal and ethical concerns raise the question: how do we balance fostering creative exploration with establishing ethical guardrails? Crafting a comprehensive Gen AI policy is the first step and likely most critical for a company. Betty Louie, Partner and General Counsel of The Brandtech Group, leads an in-depth workshop that provides a practical roadmap for creating a policy that can allow your organization to responsibly tap into new Gen AI ideas and opportunities.
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Betty Louie
Partner & General Counsel // The Brandtech Group
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The Programmatic Transparency Dilemma: A Human Problem
4:05pm – 4:25pmAs a former special agent with the FBI for more than decade, let’s just say that Sherine Ebadi has seen some things. And the same can be said of her role as managing director of Forensic Investigations and Intelligence at Kroll, which helped the ANA conduct interviews for its bombshell programmatic transparency report last year. Want to know what happens when a former FBI agent shines a flashlight into the dark corners of the programmatic supply chain? Then come join a fireside chat with Sherine and get a glimpse into what she found and how advertiser behavior is one of the primary drivers for the ecosystem’s transparency woes.
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Sherine Ebadi
Managing Director // Kroll
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Wednesday - May 22, 2024
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When We're All Out of Cookies, Will We Finally Stop Feeding the Mice?
10:00am – 10:20amAs third-party cookie deprecation looms, the ad industry has a perfect opportunity to hit reset. Yet, there is still far greater emphasis on devising workarounds for signal loss than fixing a broken business model that incentivizes opacity and rewards unethical data collection to the detriment of buyers, sellers and society at large. But we can break the cycle. How? Join Arielle Garcia, former chief privacy & responsibility officer at UM Worldwide, as she makes the case for confronting our missteps and embracing our chance to build a better future.
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Arielle Garcia
Founder //
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GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS
Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee. AdExchanger members are also eligible for exclusive discounts, click here to learn more. Note: Discounts cannot be combined. To get your unique member discount code, please contact Emily Rocca at [email protected].
Season Pass
For a limited time, get Season Pass tickets at the lowest rates available all year!
Season pass tickets give you access to both of AdExchanger’s Programmatic I/O events in 2024 for the lowest available rate. Your season pass gets you in to:
May 20-22, 2024
MGM Grand, Las Vegas, NV
September 24-25, 2024
Marriott Marquis, New York, NY
Season Pass Benefits
- Get More Education & Networking for Less $$ – Save over $400 off 2024 Loyalty rates with a Season Pass ticket.
- Register only 1X and you’re in for all of 2024.
- Flexibility – Can’t make both events? Your season pass ticket is transferrable to a colleague.
- Get free exclusive AdExchanger swag at each event.
*Season Passes are available to brands, agencies, and publishers only. Season Passes cannot be combined with any other discount.
Ask us about bulk Season Pass discounts. Email Emily Rocca at [email protected].
HOTEL
Hotel Accommodations
AdExchanger has secured a limited number of hotel rooms at the MGM Grand Las Vegas as a convenience to our Programmatic I/O attendees, sponsors, and speakers.
Discounted rates are based on availability for reservations made prior to April 26, 2024 when the room block closes. We encourage you to make your reservation soon as hotel rooms will sell out. Make your reservation here.
Contact
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Questions
For questions regarding event registration, please contact:
Emily Rocca
[email protected] -
Sponsorship
For sponsorship inquiries, please contact:
Jonathan Toback
[email protected] -
Program
For information on programming and speakers, please contact:
Andrea Larick
[email protected]